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Analysis Of Agility and Innovation Through Carpet Bombing Strategy Taken by Jio

JOURNAL:MAZEDAN INTERNATIONAL BUSINESS REVIEW

#	Authors	First Online	DOI	Downloads	Citations
1.	Rohit Sood, Karan Jindal	15 Sep 2021	na	13	0

Abstract

Digital revolution is taking the country to transforming stage by inculcating technological innovation and telecommunication sector is one of the most prominent sectors that are helping the economy to evolve at a faster pace to achieve fundamental strength along with competitive advantage. The penetration of telecom is still quite low in India and it throws various opportunities for different market players to tap world’s second prodigious market and achieve optimum and efficient results which ultimately leads to the faster contribution to country’s GDP and ultimately paves the way for significant development. The Indian market provides an opportune time for the existing or external players to grow organically or through inorganic means to achieve commendable victory and exert tremendous pressure on inefficient players to exit the market and ultimately giving benefits to the end user which is the consumer. Reliance Jio has given a big blow to the existing telecom players through disruptive innovation and providing new age unmatched products and services, liaising with customer unmatched needs and creating the product that will be able to get through the technological disturbances. Reliance Jio paves the way for consumer centric market by giving the customer new choice and posing a new challenge to the existing players which makes it difficult for them to survive through cascading fall in the margins and clasping the frequently advancing technological changes. The present study is an empirical analysis of enhanced efficiency through stakeholder value maximization by Reliance JIO and is trying to assess the disruption made by Reliance Jio for incumbent players in the telecom sector in India. The study analyses the end user satisfactions levels in terms of loyalty and brand value in view of carpet-bombing strategy adopted by Jio.

Keywords

Carpet Bombing, Telecom, Technological, Digitization, Innovative Disruption

References

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