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Implication of Behavioural Finance in Investment decision: A study in Khurda district of Odisha

JOURNAL:MAZEDAN INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

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# Authors First Online DOI Downloads Citations
1. Aditya Prasad Sahoo 24 Mar 2021 MIJSSH0201004 7 0

Abstract

In a nation's economic development, the financial system plays a vital role. The financial system enables money to be exchanged between lenders and investors. In this complexly-crafted financial system and establishes, several financial institutions, markets, products and solutions operate smoothly and economically for seamless transition and allocation of resources. The stock market in India is among the key market economies, in which investors reserve their financial resources and assert consequently being the companies' proprietors. Behavioural finance focuses upon investor's psychological influence in investment decision and its bearing on the market. The primary purpose of this paper is to recognise the financial behaviour of investors to make investments in the stock market of India. The study found that majority of investors consider the rate of return to be the most important investment goal, followed by the security of their investment and capital appreciation. Their investment's tax advantage and period of maturity are both somewhat imperative goals. Fund managers and mutual fund firms might concentrate on developing strategies that boost investors' rates of return.


Keywords

Retail Investor, Behavioural finance, Stock market


References
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