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Savings Sentiment and Investment Outlook of Individual Households – A Statistical Analysis of Cuttack District of Odisha

JOURNAL:MAZEDAN INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

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# Authors First Online DOI Downloads Citations
1. Aditya Prasad Sahoo 20 Dec 2020 MIJSSH0104004 8 0

Abstract

People are different from each other because of a number of factors, like age, race, gender, education and economic and social backgrounds. The biggest challenge they are confronted with is creating investment choices; when they make such decisions, they act sensibly and normally follow their instincts and personal prejudices. The present study's main goal is to better understand the different factors that influence customers' investment behaviour. A wide range of published research works in the field has been analysed to determine the factors that influence investor behaviour. Several psychological factors are playing important role as revealed by previous researchers in case of investment decisions. Considering the issue, a study was conducted that used primary data collected through a survey of 150 consumers in the region of Cuttack District, Odisha. Overall, the results show that an investor's behaviour is influenced by their demographic characteristics, investment goals, and risk tolerance when decisions are taken, are affecting the pattern of investment decisions of the investor’s.


Keywords

Investment decisions, Investment pattern, Investment behaviour


References
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    [4]           Kaleem, A., Wajid, R.A., & Hussain, H. S. (2009). Factors Affecting Financial Advisor’s Perception in Portfolio Management: With Reference to Pakistan. Oxford Business and Economics Conference Program, June 24-26.

    [5]           Karthikeyan, B., (2001), Small Investors’ Perception on Post Office Small Savings Schemes, unpublished thesis, Madras University, Tamilnadu, India.