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# | Authors | First Online | DOI | Downloads | Citations |
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1. | Sagar O. Manjare | 30 Sep 2020 | MIJSSH0103006 | 26 | 0 |
In periods of crisis, good brands survive stronger. Billions of individuals have been infected by the corona virus globally, and it is a worldwide pandemic. The global economy is now having a broader and more significant effect. The corona virus has a major impact on e-commerce, electronics firms, and business travel. There is a sharp downturn in economic activity due to the lockdown and how politicians, administration, and business will counter to resolve the fiscal loss and how advertisers will respond to changing customer preferences is a research issue. The digitalization of economic life has taken a big leap even with all these crises. This has given rise to e-marketing growth. One way of reaching and interacting with clients is through e-marketing. This research attempts to give an objective early-stage assessment of the impact of covid19 on e-marketing. The current analysis studied the latest advancement in post-covid19 e-marketing, as well as previous retrospective studies evaluating the influence of covid19 on e-marketing. Additionally, the research would aid marketers and firms, along with trade groups, in knowing how e-marketing is utilized by organizations worldwide to do business.
Covid19, Corona Virus outbreak, digital marketing, e-marketing, lockdown, marketing communication
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