Visitors: 1383
MAZEDAN DIGITAL LIBRARY
JOURNAL MANAGEMENT SYSTEM
MDL
JMS
Visitors: 1383
MAZEDAN DIGITAL LIBRARY
JOURNAL MANAGEMENT SYSTEM
MDL
JMS
JOURNAL:MAZEDAN INTERNATIONAL BUSINESS REVIEW
| # | Authors | First Online | DOI | Downloads | Citations |
|---|---|---|---|---|---|
| 1. | Mridul Trikha | 10 Mar 2022 | na | 5 | 0 |
Online marketing plays eminent role in making service industry as it has led to profitable growth and development for the whole economy. Customer satisfaction plays a foremost and major role in increasing the profitability of organization as the market share has also increased due to it. This research paper has been made to discuss and throw light upon the variables which are eminently related to customer satisfaction. The main objective of this review and research is to make aware different attributes which prevails the customer satisfaction level. The study has also reexamined the antecedents of the satisfaction levels. The antecedents which are properly discussed in detail below are customer loyalty, demographics and various psychographic factors which have great impact on customers buying patterns and satisfaction. The review of the literature has covered the meaningful aspects of the customer satisfaction levels stated in this paper. The studies concluded that customers perceive and evaluate the qualities of the product which are offered to them and likewise make positive purchase decisions after receiving full contentment from the products offered. The competitive advantage of the companies can also be increased if their customers are loyal and strongly committed towards their organizations.
Online marketing, economy, customer satisfaction, customers
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